EWS, in collaboration with UNICEF / WHO, provided creative direction and design development for this data publication dealing with drinking water and sanitation.
Author Archives: DesignEWS
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design is an intellectual activity with a craft aspect to it.
I don’t think of work as work and play as play. It’s all living.
I don’t believe in art. I believe in artists.
The ultimate inspiration is the deadline.
To design is to communicate clearly by whatever means you can control or master.
While great art makes you wonder, great design makes things clear.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Design must seduce, shape, and perhaps more importantly, evoke an emotional response.
Design is not what you do. It’s a way of life.
The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science.
Inspiration is for amateurs, the rest of us just show up and get to work.
Nothing dulls faster than cutting-edge design.
You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.
Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.
The real voyage of discovery consists not in seeking new lands but seeing with new eyes.